Lenis Choi was born in Austin, Texas as a 1st generation Korean-American. She credits (or blames) her off-kilter perspective on life on her parents: forcing a Korean with Texan accent to move to California. Lenis has spent approximately 20 years in advertising and marketing. She has worked with such companies as Coca-Cola North America, DirecTV, McDonald’s, Taco Bell, Lincoln-Mercury Dealers, Mercedes Benz Dealers, SoCal Toyota, Applebee’s, and AT&T Cellular Service. Lenis has had a variety of marketing roles: Spot Broadcast negotiator for Radio, TV & Cable, Planner for Outdoor and Newspaper, Communications Manager for Tier 2 Marketing, Creative Development, and Strategist for multi-vehicle campaigns. Lenis is currently a Direct Marketing Manager specializing in Direct Mail. She is firm believer that a little honesty goes a long way, asking questions is best way to demonstrate knowledge and shared success is better than a tap-dancing solo.